Dressing the nation: historical, political and media disputes around the Brazilian national team’s jersey

Authors

  • Marcelo Alves de Resende  State University of Rio de Janeiro
  • Leda Maria da Costa State University of Rio de Janeiro
  • Ronaldo Helal State University of Rio de Janeiro
  • Fausto Amaro State University of Rio de Janeiro

DOI:

https://doi.org/10.6093/2611-6693/13461

Abstract

This article explores the recent disputes related to the green-yellow jersey of the Brazilian men’s national football team. We will therefore address the far right’s rise in Brazil, represented by Bolsonarism, and its attempt to appropriate national symbols, including the Brazilian national team’s jersey. Guedes and Almeida (2019) named this phenomenon the second sequestration of the national team’s jersey and its context will be scrutinized here. We will emphasize the debate on the rejection of the Brazilian national team’s uniform by part of the population. Finally, we will analyze some media narratives that, in the months leading up to the 2022 World Cup, sought to disentail the Brazilian national team’s jersey from the far right, a phenomenon that we call “de- sequestration” .

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Author Biographies

Marcelo Alves de Resende,  State University of Rio de Janeiro

Marcelo Alves de Resende is a PhD student in Social Communication at the Graduate Program in Communication, State University of Rio de Janeiro (PPGcom/UERJ), in the line of research on Media Culture, Imaginary and City. Journalist with more than 10 years of experience in the market, worked at LANCE!, Alerj, TNT Sports, among others. Qualitec scholarship holder at UERJ’s Laboratory of Communication, City and Consumption (Lacon). Author of the book 7 a 1 nos jornais do Brasil. Rio de Janeiro: Editora Corner, 2024.

Leda Maria da Costa , State University of Rio de Janeiro

Leda Maria da Costa is associate professor at the undergraduate and graduate school of Social Communication, State University of Rio de Janeiro. Chief Editor of the Esporte e Sociedade journal from the Department of History, Federal Fluminense University (UFF). Researcher of the Laboratory of Studies in Media and Sport (LEME-Uerj).

Ronaldo Helal, State University of Rio de Janeiro

Ronaldo Helal is full professor at the undergraduate and graduate school of Social Communication, State University of Rio de Janeiro. He is a researcher at the National Council for Scientific and Technological Development (CNPq); at the Rio de Janeiro State Research Support Foundation (Faperj); and at the Scientific, Technical and Artistic Production Incentive Program (Prociência/Uerj). Coordinator of the Laboratory of Studies in Media and Sport (LEME-Uerj).

Fausto Amaro, State University of Rio de Janeiro

Fausto Amaro is associate professor of the Department of Public Relations at the Faculty of Social Communication/UERJ, full professor at the Graduate Program in Communication in the same institution and sub-coordinator of the Laboratory of Studies in Media and Sport (LEME). He is a Prociência scholarship holder at UERJ. Leader of the research group “Consumer cultures: media, narratives and representations,” registered with CNPq.

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Published

2026-04-10

How to Cite

Alves de Resende, Marcelo, Leda Maria da Costa, Ronaldo Helal, and Fausto Amaro. 2026. “Dressing the Nation: Historical, Political and Media Disputes Around the Brazilian National team’s Jersey”. Eracle. Journal of Sport and Social Sciences 9 (1):3-21. https://doi.org/10.6093/2611-6693/13461.

Issue

Vol. 9 No. 1 (2026): Miscellany

Section

Articles