Critica politica e fantasie di lusso. Le rubriche di moda di «Missy Magazine»
Keywords:
alternative fashion discourses, feminist fashion, glamour, German fashion magazines, socio-semioticsAbstract
This article proposes a socio-semiotic analysis of the fashion columns within the independent German feminist magazine «Missy Magazine». The magazine proves particularly interesting due to its verbal and visual discourses on fashion; wherein it employs almost exclusively one trajectory: that of radical realism, which contrasts with the aspirational fantasies of many mainstream magazines. However, in a few but intriguing cases, fantasy and luxury emerge; as is the case in two issues of the magazine–respectively December/January 2019 and February/March 2021. In the columns titled “In the mood”, «Missy Magazine» appears to temporarily depart from realism. It will be observed how this deviation from realism is only apparently a clear opposition: instead, a subtle sarcasm is hidden, challenging the reader with an ambiguous text that uses a frivolous language to cover tangible issues.
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