The “judgment of surplus value”. Selection and reproducibility

Authors

  • Ernesto Franco Einaudi, General Director

Keywords:

editorial selection, value judgement, militancy, extensive reproducibility, canon and marketing

Abstract

The essay focuses on the delicate role of the publisher who, in crafting his own judgment on the work to be published (or not to be published), finds himself engaged in a problematic search for a balance between the need for profit – imposed by the economic nature of the enterprise he represents – and the need for militancy with respect to the orientation of the values ​​to be conveyed to readers, through his own editorial policy. It is not simply a matter of making a “value judgment” on which the survival of the company practically depends (“the value judgment issued from within a publishing house is always also a judgment on the added value that the work will be able to produce”), but of betting “from time to time on the difference that the individual work embodies with respect to the market itself. The publisher compares the canon of tradition and the conventions of the market, and in this interstice seeks the reasons for his own identity”.

This contribution was published in the volume Il giudizio di valore e il canone letterario, edited by Loretta Innocenti, Rome, Bulzoni, 2000, pp. 89–99 («I libri dell’Associazione Sigismondo Malatesta. Studi di letteratura comparata e teatro», 16).

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Author Biography

Ernesto Franco, Einaudi, General Director

Ernesto Franco was born in Genova in 1956. Before becoming editorial director, and then general director, of Einaudi, he worked at Marietti and Garzanti publishers, and taught at the universities of Genova and Siena. As scholar of Spanish-American culture, he edited, and sometimes translated, works by Jorge Luis Borges, Julio Cortázar, Álvaro Mutis, Octavio Paz, Ernesto Sabato, and Mario Vargas Llosa. He also edited the Anthology of Fantastic Literature, with texts by Borges, Silvina Ocampo, and Adolfo Bioy Casares (Turin, Einaudi, 2007). He edited Cortázar’s Pléiade, with all his stories (1994). As an author, he published Isolario (1994) and Vite senza fine (1999) with Einaudi, for which he won the Viareggio Prize, while his other works were published by Donzelli, Il Melangolo, and other publishing houses. He died in 2024, and shortly before the publication of this issue, his Sono stato (Einaudi, «Supercoralli» series) was published posthumously.

Published

2025-12-15

How to Cite

Franco, E. (2025). The “judgment of surplus value”. Selection and reproducibility. SigMa - Rivista Di Letterature Comparate, Teatro E Arti Dello Spettacolo, (9), 394–403. Retrieved from https://serena.sharepress.it/index.php/sigma/article/view/13024

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