Neverending Story: the fascination of déjà-vu in contemporary TV shows
DOI:
https://doi.org/10.6093/sigma.v0i5.8766Keywords:
retromania, recursiveness, TV show, transmedia, marketingAbstract
Nostalgic imaginaries persist in the postmodern mediascape with continuity, looking at the production of transnational fictional serial entertainment and the formal and aesthetic organization of the most successful texts. The article proposes an overview of the phenomenon of vintage fascination in contemporary television seriality and a focus on the show Stranger Things to demonstrate how nostalgia, from stylistic suggestion, has become crucial in the structure of texts and in that of transmedial promotional paratexts, through which it enforces the structure of narrative ecosystems, it helps visibility and quick rise to “cult“ objects.
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